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Keywords: Technology orientation
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Journal Articles
Can a technology firm desire too much of a good thing? The double-edged sword effects of technology orientation on performance
Available to Purchase
Journal:
European Business Review
European Business Review (2021) 33 (5): 725–741.
Published: 01 July 2021
...Najlae Zhani; Nacef Mouri; Ahmed Hamdi Purpose This paper aims to investigate the underlying mechanisms that come into play in the relationship between technology orientation (TO) and performance in technology firms. In doing so, this paper explores how different levels of TO affect firm...
