... Textile industry European Union Competitive strategy Long considered a sunset industry in industrial societies, the textile and clothing industries nonetheless continues to maintain a significant presence in the European Union (EU) both in terms of employment (more than 2 million people...

... with each problem. The Turkish textile industry was examined in this study. Five formulation problems and six implementation problems were frequently experienced by the sample group. Findings showed that the most important formulation problem was “uncertainties arising from national economic conditions...

... Market orientation Textile industry Turkey Empirically testing the long‐held contention that market orientation is an instrumental determinant of both marketing strategy (directly) and performance (both directly and indirectly) should help facilitate the development of more accurate and useful...