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Keywords: Transition environment
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Journal Articles
Signalling legitimacy in global contexts: the case of small wine producers in Bulgaria
Available to Purchase
Journal:
European Business Review
European Business Review (2017) 29 (2): 243–255.
Published: 13 March 2017
...Sylvaine Castellano; Olga Ivanova Purpose The purpose of this paper is to explain how small- and medium-size enterprises (SMEs) in transition environments overcome the liability of origin to gain their legitimacy in a global context. Design/methodology/approach Through semi-structured face...
