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Keywords: Transitioning market structure
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Journal Articles
Journal:
European Business Review
European Business Review (2025) 37 (3): 469–485.
Published: 14 November 2024
...Mesay Sata Shanka; Mebrahtu Teklehaimanot; Hayford Amegbe; Meskerem Mekasha Abebe Purpose The purpose of this study is to examine customer switching behavior in transitioning market structure. Drawing upon stimulus-organism-response theory, this study explores the impact of perceived firm...
