... areas is proposed to serve in planning and implementing efforts of sustainable tourism in the market and society, all of which serve as a foundation and first layer of the multi‐layer matrix model. Tourism Modelling Sustainability Triple bottom line Hospitality Matrix model Gap analysis...

... the right balance between these three dimensions is necessary to ensure comprehensive long‐term sustainability, while finding ample references of theoretical and conceptual frameworks of sustainability are based on the triple bottom line, as referred to later in this paper. Originality/value...