Keywords: United States of America
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Journal Articles
European Business Review (2011) 23 (2): 136–153.
Published: 08 March 2011
.... This paper provides a new interpretation of the development of marketing management and its thought. © Emerald Group Publishing Limited 2011 United States of America Marketing Business history Management roles When was the 4Ps idea born and how did it develop? Amazingly, this simple...
Journal Articles
European Business Review (2010) 22 (4): 377–396.
Published: 29 June 2010
... Kingdom United States of America Press relations Newspapers This special edition challenges researchers to consider business ethics from a longitudinal and evolutionary perspective and to give attention to the durability of ethical values and principles in society at large. This paper presents...
Journal Articles
European Business Review (2009) 21 (4): 307–312.
Published: 26 June 2009
... objectives Business planning National cultures Recession United States of America This comparison – based on the perceptions of well‐informed subordinates – pictures US business leaders as even more than their colleagues elsewhere fascinated by bigness, as greedy, short‐term gain oriented...
Journal Articles
European Business Review (2009) 21 (3): 246–262.
Published: 15 May 2009
... Group Publishing Limited 2009 Ukraine United States of America Family firms Entrepreneurialism National cultures This is a study of family businesses across two countries (Ukraine and the USA) which empirically investigates the cultural foundations that are said to underlie...
Journal Articles
European Business Review (2008) 20 (5): 370–383.
Published: 29 August 2008
... percent suggesting an advantage to those with innately better English language skills. Barry J. Babin can be contacted at: bbabin@latech.edu © Emerald Group Publishing Limited 2008 Career development Authorship Marketing Journals United States of America Marketing's origins...
Journal Articles
European Business Review (2004) 16 (1)
Published: 01 February 2004
... Publishing Limited 2004 --> United States of America Foreign relations War Anti anti-Americanism Todd Gitlin Graduate School of Journalism, Columbia University, New York Abstract This essay is a response to the ideas in two recently published books about the USA...
Journal Articles
European Business Review (2004) 16 (1): 8–27.
Published: 01 February 2004
... and the American culture. © Emerald Group Publishing Limited 2004 Strategic alliances National cultures Globalization Germany United States of America International trade is growing and the term “globalization” leads the international way of doing business. Exports and imports of the USA...

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