...Manel Hamouda; Aroua Aissaoui Purpose As an extension to Ducoffe’s model on advertising value (1995, 1996), this study aims to examine the roles of factors such as informativeness, entertainment, irritation, credibility and perceived creativity as antecedents of artificial intelligence ( AI...

... should balance/induce the proper orientation within the team, favoring learning orientation according to the results, to have short-term project success in PBFs. Originality/value There is a direct relationship between learning orientation and project efficiency, but it is fully mediated by impact...

... industries, such as steel in the UK, are forced to look for ways to add value beyond the technical qualities of their products. Grönroos (1990) supports this, advising that in the “service society”, manufacturing needs to adapt to the new order of demands to achieve and maintain competitive advantage...