... and Wasko, 2009 ; Hienerth et al., 2011 ; Malone et al., 2010 ; Miller and Lammas, 2010). Value analysis Service control Value co‐creation Service dominant logic Service science Service logic Analytical framework The discussion around value co‐creation...

..., and emotions as well as the overall “get,” which includes quality as well as emotions, prestige, and convenience. Value analysis Marketing Consumer behaviour The marketing discipline has struggled to develop an accepted general theory and even more specific theories recounting relevant phenomena...

... and value creation, and operant resource‐based logic, developing a business model of value creation is worthy of pursuit. Aron O'Cass can be contacted at: aron.ocass@newcastle.edu.au © Emerald Group Publishing Limited 2010 Value analysis Customers Customer relations Brand equity...

... dimensions against the resources at the firm which they believe can deliver an optimal product and service mix to the firm's customers. © Emerald Group Publishing Limited 2010 Resource management Resource efficiency Value analysis Customer relations The resource‐based view (RBV...

... with the capture of EV from customers, and another with the capture of UV from suppliers. Two other activity types are directed at the maintenance of the firm, and the maintenance of its capital stock. The final category is activity that destroys value. © Emerald Group Publishing Limited 2010 Value...

... on IBM's evolution of both hardware and software; many of its competitors were left with obsolete technology and in indefensible strategic positions. © Emerald Group Publishing Limited 2010 Value analysis Innovation Technology led strategy During the last century the rate at which...

...‐based means of further developing marketing practices. Services marketing Marketing theory Value analysis The citations from 1979 presented in the introductory section of the present paper imply that goods and services are consumed in essentially the same type of process. A good has to be put...