... Publishing Limited 2013 Value analysis Service control Value co‐creation Service dominant logic Service science Service logic Analytical framework The roles of customers and firms are in continuous flux as technological advances and changing managerial mind‐sets facilitate unorthodox...

... Airlines learned from people's mistakes and subsequently was able to establish the dominant model. © Emerald Group Publishing Limited 2010 Value analysis Innovation Technology led strategy During the last century the rate at which radical new technology have been introduced...

... dimensions against the resources at the firm which they believe can deliver an optimal product and service mix to the firm's customers. © Emerald Group Publishing Limited 2010 Resource management Resource efficiency Value analysis Customer relations The resource‐based view (RBV...

... a defender‐production orientation alignment (Olson et al., 2005 ; Miles and Snow, 1986, 1978). As such, alignments between strategic postures and business orientations are essential to value creation processes. Value analysis Customers Customer relations Brand equity Marketing...

... is offered. © Emerald Group Publishing Limited 2010 Value analysis Marketing Consumer behaviour The marketing discipline has struggled to develop an accepted general theory and even more specific theories recounting relevant phenomena within marketing are relatively few. This comment...

... strive to optimise the ratio of UV acquired for EV paid (price): P1. Customers aim to optimise the ratio of UV acquired for the EV paid. © Emerald Group Publishing Limited 2010 Value analysis Value chain Value creation is a central concept in the management...

..., firms can adjust their business strategies and marketing to customers' service consumption‐based value creation. © Emerald Group Publishing Limited 2008 Services marketing Marketing theory Value analysis Value for customers means that after they have been assisted by a self‐service...