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Keywords: Value cocreation
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Journal Articles
Resources integrators in social media: an analysis of value cocreation
Available to Purchase
Journal:
European Business Review
European Business Review (2024) 36 (6): 816–845.
Published: 14 February 2024
...Mauricio Losada-Otalora; Nathalie Peña-García; Jorge Juliao-Rossi Purpose This study aims to identify the groups of value cocreators in the context of social media in the retail banking industry and resources that predict customer membership among different groups of value cocreators. Design...
