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Keywords: Value formation
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Journal Articles
Journal:
European Business Review
European Business Review (2013) 25 (2): 104–123.
Published: 01 March 2013
... provider, interaction or the system. The focus is shifted from the company's service processes involving the customer, to the customer's multi‐contextual value formation, involving the company. Design/methodology/approach Value formation is contrasted to earlier views on the company's role in value...
