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Keywords: Value proposition
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Journal Articles
Journal:
European Business Review
European Business Review (2026) 38 (4): 659–684.
Published: 02 June 2026
... of how this process affects organizations. In this context, dynamic capabilities (DCs) emerge as valuable resources for enhancing knowledge of the DT of organizations’ BM, since they facilitate digital innovation across the three main dimensions of BM: value creation, value proposition and value...
Journal Articles
Journal:
European Business Review
European Business Review (2022) 34 (5): 624–641.
Published: 09 May 2022
...Andreas Aldogan Eklund; Adele Berndt; Susanne Sandberg Purpose This paper aims to advance the theoretical knowledge of how manufacturers develop a multisensory value proposition. Design/methodology/approach An exploratory case study with a global automotive manufacturer was conducted. Personal...
