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Keywords: Value proposition
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Journal Articles
Journal:
European Business Review
European Business Review (2026) 38 (4): 659–684.
Published: 02 June 2026
... Transformation, Dynamic Capabilities, Value Proposition, Value Creation, and Value Capture across D T stages. The conceptual framework presents relationships among D T stages, Digital Transformation, Dynamic Capabilities, Value Proposition, Value Creation, and Value Capture. The left section lists D T stages...
Journal Articles
Journal:
European Business Review
European Business Review (2022) 34 (5): 624–641.
Published: 09 May 2022
...Andreas Aldogan Eklund; Adele Berndt; Susanne Sandberg Purpose This paper aims to advance the theoretical knowledge of how manufacturers develop a multisensory value proposition. Design/methodology/approach An exploratory case study with a global automotive manufacturer was conducted. Personal...
