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Keywords: Value proposition
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Journal Articles
Orchestrating an experiential value proposition: the case of a Scandinavian automotive manufacturer
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Journal:
European Business Review
European Business Review (2022) 34 (5): 624–641.
Published: 09 May 2022
...Andreas Aldogan Eklund; Adele Berndt; Susanne Sandberg Purpose This paper aims to advance the theoretical knowledge of how manufacturers develop a multisensory value proposition. Design/methodology/approach An exploratory case study with a global automotive manufacturer was conducted. Personal...
