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Keywords: Value-adding
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Journal Articles
How does a foreign subsidiary’s differentiation strategy fit competitive dynamics and mandate?
Available to Purchase
Journal:
European Business Review
European Business Review (2016) 28 (6): 690–708.
Published: 10 October 2016
... framework is developed in which a differentiation strategy involves the complementary approaches of innovativeness and customer responsiveness. The key boundaries consist of local competitive dynamics and the value-adding mandate assigned to the subsidiary. Detailed features of four types of differentiation...
