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Keywords: Wine
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Journal Articles
Signalling legitimacy in global contexts: the case of small wine producers in Bulgaria
Available to Purchase
Journal:
European Business Review
European Business Review (2017) 29 (2): 243–255.
Published: 13 March 2017
...-to-face interviews, this study investigates Bulgarian wine producers who evolve in transition environments and are looking for new means to restore their legitimacy both locally and globally. Findings The results show common patterns between Bulgarian wine producers to signal their legitimacy...
