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Keywords: Abu Dhabi market
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Journal Articles
Education, Business and Society: Contemporary Middle Eastern Issues (2013) 6 (1): 42–54.
Published: 10 May 2013
... coming from different regions, the purpose of this paper is to examine the influence of multi‐cultural consumers in the buying behaviour in the Abu Dhabi market for durable and non‐durable consumer products. Design/methodology/approach The sampling frame to examine the impact of heterogeneous culture...
