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Journal Articles
Create superior customer values: new direction for Middle Eastern airlines
Available to Purchase
Education, Business and Society: Contemporary Middle Eastern Issues (2008) 1 (4): 287–299.
Published: 03 October 2008
...Abdel Moneim M.B. Ahmed Purpose The purpose of this paper is to underpin the critical importance of the customer value concept in the airline industry, particularly in the Middle Eastern region with its current tourism boom. This value is the difference between the perceived benefits delivered...
