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Keywords: Brand perceptions
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Journal Articles
Education, Business and Society: Contemporary Middle Eastern Issues (2014) 7 (1): 57–74.
Published: 06 May 2014
... perceptions, and services quality. These factors influence customer values, respectively. The results also indicate that financial costs among costs, operational benefit among relational benefits, trust in employee behavior in customer brand perceptions, and finally confidence in service quality dimensions...
