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Keywords: Competitive advantage
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Journal Articles
Create superior customer values: new direction for Middle Eastern airlines
Available to Purchase
Education, Business and Society: Contemporary Middle Eastern Issues (2008) 1 (4): 287–299.
Published: 03 October 2008
... function. Abdel Moneim M.B. Ahmed can be contacted at: abdel.ahmed@adu.ac.ae; abdelmoneimah@gmail.com © Emerald Group Publishing Limited 2008 Competitive advantage Middle East Airlines Tourism Total quality management The importance of total quality management (TQM...
