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Keywords: Customer value
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Journal Articles
Education, Business and Society: Contemporary Middle Eastern Issues (2014) 7 (1): 57–74.
Published: 06 May 2014
...Mahsa Ghandehary; Hojjat Harati; Javad Khazaei Pool Purpose – The purpose of this study is to identify and rank the effective factors on customer values from the perspective of banking customers. Design/methodology/approach – This study is a practical and descriptive survey. In order...
