Keywords: Integrated marketing communications
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Journal Articles
Education, Business and Society: Contemporary Middle Eastern Issues (2012) 5 (1): 47–62.
Published: 11 May 2012
... social interaction can change the way businesses operate in future. Originality/value The paper explores the possibilities of entrepreneurial success with this new element, in electronic media, within integrated marketing communications. © Emerald Group Publishing Limited 2012 Bahrain...

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