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Keywords: Marketing concept
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Journal Articles
Education, Business and Society: Contemporary Middle Eastern Issues (2014) 7 (1): 33–56.
Published: 06 May 2014
... as the major impediments to the development and implementation of a market orientation. SMEs that preferred to maintain the status quo, and those who perceived UAE's commercial environment as lenient and pro-business, also expressed a lack of interest in the marketing concept and market orientation...
