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Keywords: Purchase behaviour
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Journal Articles
Education, Business and Society: Contemporary Middle Eastern Issues (2013) 6 (1): 42–54.
Published: 10 May 2013
...Vanaja Menon Vadakepat Purpose Globalization has brought apparent transformations to the UAE market. Shift in market trends due to a growing multicultural population induces marketers to update their marketing strategies. Focusing on the purchase behavior and level of satisfaction of consumers...
