The innovation potential of integrated services and its utilisation through co‐operation

In the last few years an increasing demand for integrated services could be recognised on the construction market. For construction firms this means that there is a wider scope for achieving advantages in competition. Based on a research project on the innovation behaviour of two Swiss contractors this paper presents the innovation potential of integrated services and the advantages and disadvantages of the present organizational structure of medium‐sized contractors with respect to the usage of this potential. Moreover, possibilities for construction firms to build up and benefit from internal and external co‐operation and to generate innovative constructional solutions are discussed. It is concluded that an innovative construction industry requires the ability of construction firms to co‐operate.