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Purpose

The purpose of this paper is to report upon research undertaken on deployment of information communication technology (ICT) diffusion initiatives in the Australian construction industry. The paper seeks to explain how innovation implementation drivers and barriers facilitate diffusion at the organisational, group and individual levels.

Design/methodology/approach

Data from two web‐based document management case studies and one intranet document management system case study are used to analyse ICT diffusion dynamics within three large information technology (IT) literate Australian construction firms. The sample was purposefully limited to large IT‐literate construction contracting organisations with a need to use ICT for their operational effectiveness.

Findings

Constraints at the personal level include limited budget for ICT investment, commitment from other project participants, issues of ICT standardisation, and security problems. At the organisational level, constraints include basic levels computer experience, time available to learn, and the identification of clear benefits of ICT use. Constraints at the group level include time available to share information, quality of personal contact and geographical distance.

Research limitations/implications

The sample was purposefully limited to large IT‐literate construction contracting organisations with a need to use ICT for their operational effectiveness.

Practical implications

The driver and barrier models presented indicate that ICT innovation implementation requires intense management interventions to facilitate a supportive workplace environment that strongly links personal and organisational resource investment with demonstrated outcome benefits.

Originality/value

This study provides rich insights of the dynamics of ICT innovation implementation. Few studies in the literature have provided such insights that link the organisational, group and individual levels.

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