Social network analysis: using a quantitative tool within an interpretative context to explore the management of construction crises

There is growing dissatisfaction with the static, reductionist, socially insensitive and unimaginative methods used in construction management research. The present paper challenges the emerging view that methods are strictly associated with philosophies, and in particular, that quantitative methods are at odds with interpretative aspirations. It does so by providing a practical example of social network analysis, a quantitative method which is sympathetic to these aspirations. The example is set within a crisis management context, and illustrates the dangers of using qualitative or quantitative methods in isolation. The present paper concludes by questioning the association of quantitative methods with causality and the production of universal models, and argues that both quantitative and qualitative methods have a role to play in understanding the complexity of people's changing social roles, positions and behaviours within construction organizations.