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The term architectural management has been in use since the 1960s and forms an essential part of this journal's title. However, the evolution of the architectural management field has not been a smooth affair, coming into, out of, and then back into fashion; and concise definitions continue to be illusive. Architectural management is a powerful tool that can be applied to the benefit of the professional service firm and the total building process, yet it continues to receive scant attention in the professional journals, seen as little more than a specialist interest. This paper charts the development of the architectural management field and takes a critical look at the field in relation to current research and its applicability to those who stand to gain the most from architectural management, the professional service firms. The paper concludes that architectural management is a cultural issue.

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