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Keywords: Customer loyalty
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Journal Articles
Engineering, Construction and Architectural Management (2025) 32 (11): 7887–7906.
Published: 05 November 2024
...Chu Chu Myat Thwe Win; Tharindu C. Dodanwala; Djoen San Santoso Purpose The present study developed an integrated model to evaluate the relationship between service quality, brand image, customer satisfaction and customer loyalty in the context of Myanmar’s construction industry. Design...
Includes: Supplementary data
