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Keywords: Innovation diffusion
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Journal Articles
Journal Articles
Journal Articles
Engineering, Construction and Architectural Management (2024) 31 (7): 2697–2720.
Published: 14 February 2023
... housebuilding projects is still not perceptually aligned, hindering innovation diffusion. This paper investigates the contemporary industry perspective on PHB for conceptualisation, market share and growth, innovation diffusion and the producer's role in the context of New Zealand. Design/methodology...

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