... from a communication process model (Rogers and Agarwala‐Rogers, 1976) and the learning organization literature (Senge, 1994a, b, 1999). These learning elements can be primarily arranged into five elements: Staff development learning is an essential factor in enhancing the potential for work...

... competitive in a changing engineering marketplace. Originality/value The paper provides an introduction to how to achieve a learning organization as an advance over collecting and managing knowledge. This is the beginning of a movement toward the next stage in achieving success within the knowledge era...