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Keywords: Market entry mode
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Journal Articles
Engineering, Construction and Architectural Management (2011) 18 (6): 547–567.
Published: 08 November 2011
...Chuan Chen; John Messner Purpose The decision on market entry mode, or how to enter a selected market, is of critical importance for international contractors' profit making and sustainable growth. Based on a previous study, which successively identified ten basic entry modes specifically...
