Keywords: Marketing opportunities
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Journal Articles
Engineering, Construction and Architectural Management (2003) 10 (6): 402–412.
Published: 01 December 2003
... aesthetic yet functional terms, it still has to make a profit. Architecture Marketing strategy Marketing opportunities South Africa © MCB UP Limited 2003 For an architectural firm to establish a proper marketing portfolio, it first needs to establish a target market (Morgan, 1984...

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