Marketing Information Managers in Organizations – The Missing Link

Argues the case for the appointment of specialist information managers to market information internally in organizations. Their role will be to ensure that the information systems of organizations are orientated to the current needs of managers, and are responsive to changes in these needs. Information managers, using the techniques and skills of marketing, can ensure that the information systems on which managers rely to make decisions reflect their individual needs. The effect will be to improve the efficiency and effectiveness of their business and justify investment in its information systems.