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Volume 7, Issue 5
1 October 1994
Executive Development Cover Image for Volume 7, Issue 5
Review Article| October 01 1994

Custom‐designed Programmes: The Strategic Response and Implementation Issues Faced by Business Schools

Tony Cockerill
Former Head of Manchester Business School and currently the Director of Durham University Business School, Durham, UK.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6011
Print ISSN: 0953-3230
© MCB UP Limited
1994
Executive Development (1994) 7 (5): 28–32.
https://doi.org/10.1108/09533239410795082

Management education and training needs to be specific to strategic aims of organizations. Considers the advantages of company programmes and examines the experience of Manchester Business School in using real consultancy assignments for students. Presents a strategic assessment of the management education sector.

Keywords: Action learning, Business schools, Higher education, Human resource management, Management development, Manchester Business School, Strategic planning
© MCB UP Limited
1994
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