The Best of Times or the Worst of Times?: The Future of the MBA Market in the USA in the 1990s Available to Purchase

Examines reasons for “turmoil” in the US management education market. Increasing numbers of MBA schools are responding by changing their programmes, but the pursuit of academic rigour may have prevented fundamental change. Considers a number of trends affecting the MBA environment that will continue to reshape business schools. Those that can take the mandate of change seriously will enjoy the “best of times”.