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Keywords: Customers
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Journal Articles
Strategy Formulation: How Customer‐responsive Is Your Firm?
Available to Purchase
Journal:
Executive Development
Executive Development (1993) 6 (5)
Published: 01 December 1993
...Jay J. Zajas Offers nine theorems to executives for evaluating and improving their company′s customer responsiveness. Unless senior management delivers on its commitment to provide reliable, timely, quality service to its VIP customers, many business opportunities will be lost. Instead of trying...
