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Keywords: Global marketing
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Journal Articles
Journal:
Executive Development
Executive Development (1991) 4 (3)
Published: 01 September 1991
... Division corporate strategy. Concludes that the key lessons include leadership,informed planning and eventual in‐house ownership of the programmes. © MCB UP Limited 1991 Management development Global marketing Corporate culture Strategic planning Team building ...
Journal Articles
Journal:
Executive Development
Executive Development (1991) 4 (1)
Published: 01 March 1991
... to “think globally and act locally”depends on their success in building highly flexible yet cohesive international organisations. © MCB UP Limited 1991 International trade Global marketing International operations Management development Career development ...
