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Keywords: Product development
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Journal Articles
Journal:
Executive Development
Executive Development (1995) 8 (4): 32–36.
Published: 01 July 1995
... in understanding a particular paradox. BPR Models Product development Systems development © MCB UP Limited 1995 This article describes a case study in product improvement carried out for a large UK‐based manufacturing company faced with increasing competition from the Pacific Rim. In order...
