The objective of this study is to grasp the strategic decisions made by Haidilao during the COVID-19 pandemic and the effect on its business performance. It seeks to evaluate the company’s adaptability and resilience, understand the significance of effective regional management and draw lessons for businesses operating in crisis situations.
This case study provides an in-depth analysis of the strategic decisions made by Haidilao in the face of rapid expansion and COVID-19’s impact. It scrutinizes Haidilao’s shift from expansion to contraction, the execution of the “Woodpecker Project,” and the reinstatement of a regional management system.
This case study is suitable for MBA courses.
Teaching notes are available for educators only.
CSS11: Strategy.
