Peter Burwash International (PBI): embarking on a grassroots tennis project in Karnataka

Vijayshankar Krishnamurthy is based at SDM Research Centre for Management Studies, SDMIMD, Mysore, India. Vijayshankar Krishnamurthy is a research scholar at SDM Research Centre for Management Studies, SDMIMD, Mysore, India. He is working on his Doctoral thesis (PhD), focusing on implementing the grassroots sports policy. He has been a Visiting Faculty at SDMIMD, Mysore, India, and RVIM, Bangalore, India, teaching sports management and social entrepreneurship courses. He is an engineer by qualification with a global work experience of 25 years, comprising technology design, sports entrepreneurship and management research.

M.R. Suresh is based at SDM Institute for Management Development (SDMIMD), Mysore, India. M.R. Suresh is a former Professor in the Marketing area at SDM Institute for Management Development (SDMIMD), Mysore, India. Currently, he works as a Professor in Chanakya University. He is an alumnus of IRMA (Anand), specialising in Rural Management. His PhD is in Management, focusing on the interface between Strategy and Marketing. In addition to SDMIMD, he has taught at IRMA (Anand) and IIPM (under Ministry of Commerce), Bangalore. He has several years of consulting and research experience with leading institutions such as The Energy and Resources Institute (TERI) and Tata Economic Consultancy Service (TECS). His professional interests include marketing strategy, sustainability, social enterprises, CSR and macromarketing.