Critique the financial implications of launching new lines of operations in an emerging but consolidated market (LO1).
Evaluate strategy-mixes for market positioning of an established company that faces growth, liquidity and solvency issues in an emerging market (LO2).
This case engages its participants with a large but financially strained Indian company operating in the Telecommunications sector, which was seeing the introduction of fifth generation of cellular networks (5G) technology. The company, which was an erstwhile market leader, faced constrained strategic choices because of long-term liquidity and debt concerns. Through the protagonist’s dilemma on deciding a strategic timeline for the company’s commercial 5G roll-out plan, case participants can engage with opportunities for turnaround by adapting to institutional voids in an emerging market that was moving towards increasing market consolidation.
This case study can be used in advanced undergraduate programs and postgraduate courses focused on corporate strategy, finance, or general management. It may also be used in company training programs and management development programs.
Teaching notes are available for educators only.
CSS 11: Strategy.
