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Subject area

Entrepreneurship, innovation, change management.

Study level/applicability

Undergraduate and Postgraduate Business and Management.

Case overview

This case study focuses on the development of a young entrepreneur in an indigenous industry in Dubai, United Arab Emirate. His entrepreneurial zeal resulted in the creation of a culture of innovation. His fascination for change spurred him to develop new products and he won accolades for innovation.

Expected learning outcomes

This case can be used to teach entrepreneurial development, innovation and change management.

Supplementary materials

Teaching notes are also available.

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