Customer centricity for growth – Yes Bank experience

Dr Dhananjay Bapat is an Assistant Professor at the National Institute of Bank Management (NIBM), Pune, India. He holds a PhD in Marketing from Sardar Patel University, Vallabh Vidyanagar, Gujarat. He conducts executive training programs at the NIBM for national as well as international participants in the area of bank marketing. He has published articles in reputed journals such as Vision – The Journal of Business Perspective, South Asian Journal of Management, ICFAI Journal of Brand Management and Indian Banker. He has worked with reputed corporate groups like GCMMF (AMUL) and Crompton Greaves. His areas of interest include brand management, bank marketing and marketing research.

Dr Asha Naik is a Graduate in Economics and has completed a Post Graduate Program from the Tata Institute of Social Sciences (TISS). She has a PhD in Business Management from Osmania University, Hyderabad. She has several years of corporate experience including being Head – Human Resources at Fujitsu ICIM – RPG Group and Global Head – Human Resources at Tata Technologies – Tata Group. She has also worked at the Centre for Organization Development providing consulting and training support to Public and Private sector organizations. Currently, she is the Chair-Professor – Human Resources at the National Institute of Bank Management. Dr Naik has lived and worked in India, Thailand, Germany and the USA. Her areas of expertise are sustainable leadership, organization and individual behaviour, human resource strategy, process and practices, global work practices and people skills.