Exploring expansion: Kareem’s Food and the gamble of Pano Akil Available to Purchase

Masroor Ali is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan, and Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman - Kampus Sungai Long, Kajang, Malaysia. He is a passionate and dynamic professional in the field of Leadership and Human Resource Management. He is also a senior faculty HRM & OB at Sukkur IBA University. He has served as professional consultant for different national and multinational companies. A researcher with keen interests in AI in HRM, digital HRM, transformational leadership, business strategy and sustainable/green HRM. His research seeks to create positive change in HRM practices for well-being of employees, organizations and the environment with his expertise and experience.

Mansoor Ahmed Ahmed is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. He is an Assistant Professor at Sukkur IBA University and serves as the Head of the Case Research Center (CRC). He earned his PhD from the University of Jyväskylä, Finland, and holds a master’s degree from the University of Melbourne. Junejo’s research focuses on higher education branding and identity, and he actively contributes as a marketing consultant. He has facilitated numerous case writing workshops, including sessions at Salim Habib University and the National Case Writing Competition at Sukkur IBA University.

Ihsan Ali is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. He is, a BBA Marketing graduate from Sukkur IBA University, is a researcher and emerging professional with a strong passion for marketing, business strategy and branding. A National Level Case Study Writing Competition winner, he combines analytical thinking with practical experience in digital marketing, sales, e-commerce and brand strategy. As the Co-founder of Helpers’ Scout, a social welfare organization, he is committed to creating meaningful impact through research-driven solutions.

Taswer Fatima is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. She is a BBA graduate with a specialization in Marketing from Sukkur IBA University, Sukkur, Pakistan. She is a dedicated professional in the field of Marketing, with expertise in case study development, service marketing and strategic management. With practical experience in sales, content creation and SEO-driven writing, she has contributed insightful blogs, articles, and case studies, including publications on Dawn.com. Her research and writing focus on translating real-world business challenges into engaging and informative narratives, making complex business concepts more accessible and impactful.

Muhammad Abdul Basit Memon is based at the Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan. He is an Assistant Professor of HRM & OB at Sukkur IBA University, Pakistan. He holds a PhD in Human Resource Management from Middlesex University, UK (2012–2017). He earned an MS in HRM from the University of Surrey (2010–2011) and another MS in Business Administration from Federal Urdu University, Islamabad (2009–2010). Memon also completed his MBA in HRM & Marketing from Quaid-e-Azam University, Islamabad (1991–1993). His research interests include knowledge sharing, organizational behavior and human capital development.