This case can be used in entrepreneurship, small business management, project management, strategic planning, and strategic management courses.
The case is suitable for undergraduate and postgraduate business students (bachelor and master levels).
People's relationship to chocolate starts in childhood. Parents often motivate their kids simply by promising them a piece of chocolate. The making of candy is more of an art than a business, and managing a chocolate business requires more than just management skills. This case study highlights the success story of an entrepreneur called “Radwan Al Hosani”, who managed to transform his dream into practice through insistence and hard work. His chocolate shop “Fuala” was the first in this field to be made in the UAE, and he managed to enlarge his business from small shop in 2002 to 16 branches locally and internationally within ten years. The story in this case study serves as a source for imitation for those willing to start a new business as it illustrates real-world challenges that beginners may face.
This case study will expose students to a strategically successful example of expansion and critical thinking beyond the daily operation of a business. The students will be able to apply five forces business models.
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