Exploratory data analytics to identify growth opportunities in Dubai’s real estate market.
Understand the concept of market segmentation and its significance in marketing strategy.
Identify and analyze different customer segments using the data of the industry.
Develop tailored social media marketing strategies for different customer segments.
The case revolves around Paritosh Chaube, a marketing manager contemplating the launch of a real estate brokerage firm in Dubai. It highlights his need to assess the market’s potential for growth and the importance of selecting a profitable customer segment. Students will analyze a data set containing detailed information on 11,882 apartments to identify growth opportunities and develop tailored marketing strategies.
The case is suitable for MBA-level students and can be used in courses such as Marketing, Business Analytics, Marketing Analytics and Digital Marketing.
Teaching notes are available for educators only.
CSS 8: Marketing.
