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Learning outcomes

This case study aims to study cost benefit analysis, economic evaluation and its types, study and understand different costs involved in logistics and to identify the role of dynamic leadership in nonstructured organization.

Case overview/synopsis

This case study is about one such unique nongovernmental organization (NGO), which was working in commercial space but which did not work for profit. This NGO called Yuvashakti was a well-respected, nonprofit organization in Pune that promoted mountaineering, climbing and other outdoor adventure pursuits. About 30 years ago, a group of young adventure enthusiasts led by the late Dr Mohan Dharia, the organization’s founding president, established Yuvashakti with the goal of introducing young people to outdoor activities such as skiing, climbing and trekking. Since 1985, Yuvashakti had consistently organized several Himalayan trekking programs. Yuvashakti organized bike and motorbike tours, visits to wildlife sanctuaries and other types of excursions around India all year long. In the past 30 years, “Yuvashakti” had done a lot of good for the young people of Maharashtra. Their job was multifaceted.

Complexity academic level

This case study is suitable for undergraduate students.

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS12: Tourism and hospitality.

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