This case study will frame the significance of the business model for a company. The reader will understand business model innovation and how it helps enhance entrepreneurial rewards. The students will be able to identify the entrepreneurial traits which lead to business model innovation. The readers will know about the components of a business model and will be able to apply the understanding in creating a business model canvas.
The real-life case is of a tech start-up founded in Ahmedabad by three friends. Their diverse educational background helped them in creating a successful venture that later transformed into a public company. They were always trying to make their business model competitive and innovative. Being a start-up, there were critical business decisions taken and strategies formed by the founding team. They were facing a dilemma after making the company public, as their responsibility towards the stakeholders increased. They need to keep in mind the needs of all the stakeholders and the enterprise itself. They were at a crossroads in deciding about their business model.
This case study is suitable for honours or postgraduate level or entrepreneurship training.
Teaching notes are available for educators only.
CSS 11: Strategy.
