Berrylush: scaling for growth

Harchitwan Kaur Lamba is based at the Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India. She is a doctoral scholar in strategic management at the Department of Management Studies at the Indian Institute of Technology Delhi, India. She has varied work experience teaching at the University of Delhi, and working with small and medium business clients for AdWords at Google India. Her areas of interest include the sharing economy and strategic alliances.

Santoshi Sengupta is based at School of Management, Graphic Era Hill University, Bhimtal Campus, Bhimtal, India. She is a Professor and research coordinator at the School of Management at Graphic Era Hill University in Bhimtal, India. She is a keen researcher with more than 30 research publications in reputable international journals and 20 years of teaching experience. She received the Convocatoria Alianza 4 Universidades Post-Doctoral Fellowship from Universitat Pompeu Fabra, Barcelona, Spain.

Alok Jyoti Paul is based at Berrylush Designs Private Limited, Noida, India. He is the COO and co-founder of Berrylush. He holds an MBA in marketing management from the Indian Institute of Management Raipur. His areas of expertise encompass sales and marketing, business development, new product development, management information system, project management, market research and customer relationship management.

Sanjay Dhir is based at the Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India. He is an Associate Professor and chairperson of the strategic management domain at the Department of Management Studies, Indian Institute of Technology Delhi. He is a Fellow (PhD) from the Indian Institute of Management Lucknow. His research interests include strategic management, joint ventures, innovation management, management of change, implementation strategies and international strategy.