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Keywords: AIESEC
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–16.
Published: 19 February 2014
...Saima Husain; S.A. Nadir Hashmi Subject area Marketing. Study level/applicability The case can be used in final year undergraduate and graduate level marketing courses in Services Marketing, Marketing Management and Brand Management. Case overview Meg Lyons, the Vice President of AIESEC...
