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Keywords: Advertising strategy
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Case Studies
Lubrax by Petrobras
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–25.
Published: 17 October 2012
... required to launch an advertising campaign. Study level/applicability This case may be used for the first marketing course in MBA curricula, as well as in executive education programs addressing communications and advertising strategy issues. Case overview On a cold July afternoon in 2005, Matías...
