... impact on economic stability and growth in emerging markets. Case overview/synopsis In July 2024, Deeq Mohamed Africa, co-founder and chief executive officer, and Abdishakur Shidane, chief operating officer, of Bixi were managing the company’s operations for eDir, Somalia’s pioneering service...

... only. Subject code CSS 3: Entrepreneurship Competitive strategy Innovation Marketing Blue ocean strategy Red ocean strategy Strategy Canvas Africa East Africa Somalia On a typically warm afternoon in October 2022, Abdishakur M. Afrah, the Head of Business Development at Premier Bank...

... through Livestock Wealth, just like it has always been in Africa.” This case study describes the two key decisions that Shezi needed to make – what direction to take in terms of business growth and how to improve his marketing strategy (with a limited budget) to attract sufficient investment...

... analyse and learn from past successes and failures in Africa, building up a meaningful strategic analysis with a specific focus on: understanding the advantages and disadvantages of size (small and medium-sized enterprise (SME) suppliers/State Institutions customers); understanding the importance...

... changed the way core services are delivered to local populations in sub-Saharan Africa. This in turn has forced nongovernmental organizations, international aid agencies, corporations and other development partners to change the way they engage with government in their shared efforts to help improve...

... growing up and I don't want to see other people suffer. Entrepreneurship Indigenous entrepreneurship Family business Social entrepreneurship Entrepreneurs Africa Business enterprise Henrietta N. Onwuegbuzie is the corresponding author and can be contacted at: honwuegbuzie@lbs.edu.ng...

... (GFA) has received criticism for slow response to the on-going drought in East Africa. One of the reasons is the long lead times to transport and distribute food. Therefore, GFA has launched a project called “Strategic stock” where food will be pre-positioned in strategic locations around the world...

... . Supplementary materials Teaching note. Airlines Marketing strategy Market segmentation Target markets Advertising Africa It was January 2003, 17 months since kulula.com had taken to the skies for the first time. This low-cost airline had survived almost two years in an extremely tough industry...